As social media continues to sneak its way into the mainstream, several are trying to figure out the optimal way to engage their users, clients, members, students, opportunities, constituents… the list goes on. The best way to start understanding how social media may work for your situation is to start with simple social web research. […]

What is that, you ask? Social Web Research is something for everyone. The world is changing. Traditional marketing mediums are losing their competitive edge. Look at how president-elect Obama took the election, with a grass-roots, very much web-enabled approach. By using the social web mediums, Obama and his team were able to mobilize volunteers and […]