As social media continues to sneak its way into the mainstream, several are trying to figure out the optimal way to engage their users, clients, members, students, opportunities, constituents… the list goes on. The best way to start understanding how social media may work for your situation is to start with simple social web research. The Social Web Research (www.socialwebresearch.com) service answers the question, in the form of a basic report, where are your users on the social web? Once you have this basic understanding, the steps at the bottom of this article are a nice start to starting a social media marketing campaign.

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