What is that, you ask? Social Web Research is something for everyone. The world is changing. Traditional marketing mediums are losing their competitive edge. Look at how president-elect Obama took the election, with a grass-roots, very much web-enabled approach. By using the social web mediums, Obama and his team were able to mobilize volunteers and spread his campaign across the nation. Organizations try, over and over again, to engage their customers and opportunities with traditional mediums, with little luck and/or trackability. I hope you know or are becoming to know that you should engage all of your users and opportunities on the social web, but where do you start? You start with Social Web Research. Social Web Research finds where your users live (yes, live) on the social web across several social networking platforms. Using already public-facing information and given your client data set, we quickly provide a report showing a general overview of where your users are on the social web. Along with the results, we provide our suggested plan of action to engage your target audience. Our goal is to bring awareness of the social web to organizations and to show others how it will be an important and effective tool for their organizations in the future. If you have any questions, comments or concerns about the service, please contact me. I’ll be happy to answer. Oh yea… and this is another project from those Big Tech Onoins.
How about some practical examples:
I am associated with an educational institution. We know our students are actively using the web. We really want to find ways to enable and engage our students on these internet mediums. - We would love to help you out. Social Web Research is the right place to start. Don’t waste time spinning your wheels on ideas that don’t line up with where your students live on the web.
I am niche-market company who sells a gadget, but mostly to an older demographic. We see the changes in the world and understand that we need to engage this very mobilized and younger generation to keep business strong for the coming years. - With basic research and some solid recommendations, Social Web Research will show this example organization how to take their business to the next level.
I am in a band, currently have a MySpace page, and have seen positive results from it. But, that is all I have. I have a fan list that I email regularly. I would really like to see where else my fans are on the web. Would they benefit more from a MySpace application? a Facebook application? Interaction via Bebo or LinkedIn? - All of these questions will be answered from the results of Social Web Research report.
I am a politician, I am intrigued by the web tactics used by opponents engaging their constituents. We have been collecting data on our voters for years, surely it could be used for this research. - Absolutely. With Social Web Research, you and your team will have the information needed to know how to fully-engage your voters on the web.
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